Workshops:

The following workshops require Pre-Registration and Pre-Payment (in the event an insufficient number register and workshop is cancelled, refunds will be mailed after the conference): Act now—these workshops may fill up. Plus, you’re helping us with early conference expenses. Thanks!

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To sign up for Workshops requiring pre-registration, click here, then print out that page, fill it out and mail with your check made out to "PJM Conference", PO Box 10984, Eugene, OR 97401
All events are charged on a sliding scale. Please give as as much as you can.

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“Crash Course on Media Literacy” with the Northwest Media Literacy Center.
The Crash Course is a fun, lively, hands-on, interactive experience in media literacy. In an informal, small group environment, participants have the opportunity to examine their own relationship to media, to share what effect it has on their lives, and to gain tools of critical thinking that may challenge existing perceptions of media. This half-day course focuses on how to deconstruct advertising and media, the engine driving the media machine, and to read the messages. Training
includes experiential problem solving, thoughtful discussion, and intellectual analysis of broadcast news, television programs, pop music, Internet, magazines, and movies. How are images constructed?
How does this construct shape perception, build desire and/or discontent, and develop stimulus addiction, the need to have more media hits.

We address violence, body image and health issues, over consumption and environmental issues, globalization, corporate invasion of the schools, sexuality, brain development, creativity, and addiction. The goal of media literacy is to empower ourselves so that we convert a passive relationship with media into an active and imaginative reclaiming of our stories and our personal culture.

Ideal for teachers, parents, students, community leaders and religious educators. Register for 3 hour workshop offered 10/10 from 1:30 pm to 4:30 pm and 10/11 from 1:30 pm to 4:30 pm.
Cost: sliding scale $15 to $25.

“How Media Really Work and How to Work the Media”
with Paul Richards, who draws from 35 years’ experience as a reporter, editor, columnist, broadcaster, advocate and specializes in public interest advocacy and “free media” strategies for nonprofit
organizations.

We address violence, body image and health issues, over consumption and environmental issues, globalization, corporate invasion of the schools, sexuaeporter, editor, columnist, broadcaster, advocate and specializes in public interest advocacy and “free media” strategies for nonprofit organizations.

Do you believe the facts speak for themselves? Sorry. Public interest advocates, environmental and sustainable agriculture groups, libraries, museums, universities, and First Nations/Native Americans need inside information on how media really work. Since they can’t afford the six- and seven-figure salaries reaped by corporate media consultants, pro-public viewpoints are often omitted or under-represented. In today’s short-staffed newsrooms, “reporters” no longer have time to report. Actual reporting gets lost amidst software snafus, demoralizing pay and benefit cuts, management’s relentlessly shrinking “news hole” (news-to-advertising ratio), and corporate owners’ growing infatuation with inoffensive “McNews.” You can be darn sure your reporter is getting professional releases from the resource-extraction industries. Make her/his job easier!

This workshop helps you balance the scales. Ideal for activists and advocates. Pre-register for 6 hr. workshop offered 10/11: 9:00 am to 12 pm & 1:30 pm to 4:30 pm.
Cost: sliding scale $30 to $45.

Audio Cassettes Available

The following audio cassettes are available from the Peace, Justice and Media Conference:

Conference Preview: Addresses from conference participants Bahati Ansari, Paul Richards, Kelly Campbell and Andrea Buffa, as well as poetry from Piece and music from Chico Schwall.

"How Do We Put the Public Back Into Public Broadcasting" with Alan Siporin, former KLCC host of 'Critical Mass,' Amy Pincus Merwin of 'Inform Radio' and Carl Sundberg of KRVM. No regular programs examine the economy from the perspective of workers, consumers or environmentalists. NPR and PBS news programs duplicate the same reliance on official voices as commercial network news. Locally the same problem exists. This workshop informed attendees of our progress in establishing a community alternative radio station in Eugene and how to get involved in this endeavor.

"So What Good is Free Speech without a Voice?: Media Access, the FCC, Fairness and Right to Know." Ed Monks of Radioactivists, Andrea Buffa of Campaign to Reverse the FCC and David Duemler of Eugene Media Action addressed questions like, 'How could the Fairness Doctrine be even more important than the recent FCC media ownership rule changes?'

"Dissecting Talk Radio: Is It Just Too Damn Liberal?" Ed Monks and Alan Siporin discussed this and other pressing radio questions.

Keynote Panel: Andrea Buffa of United for Peace and Justice; Kelly Campbell of 9/11 Families and Carl Bybee, UO Associate Professor of Journalism.

Oregon Poets for Peace: Readings from the new anthology, Raising Our Voices.

Tapes are available for only $5 each through Matt Laubach, matt@efn.org, 434-0286, www.efn.org/~matt

Conference Mission

The “Peace Justice and Media Conference and Festival” is the 3rd in a series of annual conferences
in response to 9/11. It is intended to inform and empower the general public, advocates and activists to lobby and reform the mainstream media to gain more fairness, accuracy and diversity of voices. We also want to build and strengthen the progressive movement in general and the independent alternative media in particular. Because of the media focus, we’re reaching out to progressive organizations on a wide variety of issues throughout the region to sponsor, promote, present and attend workshops.